Design studio

An outdoor brand.

It is quite simple; I love being outdoor and I love gear. The idea of combining the two is something that I have had the opportunity to do since I graduated from design school. However this time I would like to try to do things a bit different to how I have done things in the past. Writing a blog is for sure one thing. I want share the behind the scene, showing how the work is done, designing and devolving gear. And hopefully get your input already during the development.

The mission is to create honest, uncomplicated and functional gear from carefully selected and sustainable materials and I have tried to formulate how to do this by four cornerstones:

– Function made classic.
– By nature in nature.
– Outstanding production.
– A direct to you model.

More info on each cornerstone in following posts. So stay tuned!

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