Five years ago.

This journey started a little more than five years ago. We wanted to challenge, test new ways and make products. Products that make you go out, out on adventures.

We chose to name the journey Norra (the north in Swedish) and it has been a direction that has made us pass many exciting places. But some people thought it was too crowded in that North direction and we have come to the conclusion that it is best to change our name. Besides that, we have realized that you miss a lot of things when you constantly look to the north. Now we let everyone else on that path to the north continue by themselves and we choose to look around instead.

There are so many exciting places and adventures to experience out there. It doesn't matter how or in what way you do it, as long as you get out there. "Hike your own hike" simply put.

We will continue to challenge, test and innovate. But instead of walking in a straight direction to the north, will we now be on an unknown direction where the adventure is the goal. So join us on our continued journey, it will Vindla(meander in english) its way forward.

- Jacob von Matern, Founder

What happens now?

We cannot completely let go of Norra just yet, but will gradually phase in our new name. As you see on the homepage now, some products will still be branded with Norra while others, and new products will be branded with Vindla. Another big change is also that we are moving away from being a "direct to consumer" brand and opening up for retailers. Interested in selling our products? Reach out to us at

Don't forget to visit our development pinboard and check out what's coming up next.

To the development pinboard->


Vindla Studios AB (tidigare Norra Outdoor AB)

Orgnr: 559169-2651

Visiting address:
Konsul Johnsons väg 6, 149 45 Nynäshamn

Post address:
Fågelgatan 38, 149 50 Nynäsham