Norra is now Vindla.

This journey started a little more than five years ago. We wanted to challenge, test new ways and make products. Products that make you go out, out on adventures.

We chose to name the journey Norra (the north in Swedish) and it has been a direction that has made us pass many exciting places. But some people thought it was too crowded in that North direction and we have come to the conclusion that it is best to change our name. Besides that, we have realized that you miss a lot of things when you constantly look to the north. Now we let everyone else on that path to the north continue by themselves and we choose to look around instead.

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Ultra lightweight Backpack.

This is our ultra light pack that is loaded with features and designed to work not only for hiking but it can also become your go-to pack for all kinds of outdoor adventures. From summer hikes to winter noridc ice skating. 


The volume makes it large enough for a few days to a week on the trail. Compress it and it works for that 1-day adventure too.

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Product development pinboard.

Insulation Jacket

Insulation Jacket

Prototype testing.
Fall 2025.
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Lightweight Wind Overshirt

Lightweight Wind Overshirt

Prototype testing.
Earliest spring 2025.
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Lightweight zip-off pants

Lightweight zip-off pants

Ideation.
Earliest spring/summer 2025.
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Lightweight slingbag.

Lightweight slingbag.

Prototyping.
Winter 2024/2025.
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Stories.

Podcast with Fjällvandringspodden.

Podcast with Fjällvandringspodden.

A few weeks ago, we had the pleasure of being invited to Fjällvandringspodden, a fantastic podcast for anyone passionate about hiking, mountains, gear, and even a bit of climbing.
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Product development pinboard.

Product development pinboard.

As some of you whom have been following along for a while have seen, there are a few projects/products that we have initiated here in the blog.
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Back on track!

Back on track!

My name is Jacob and I started this journey a few years ago, if you scroll back in the blog you’ll find the first steps.
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