Norra is now Vindla.

This journey started a little more than five years ago. We wanted to challenge, test new ways and make products. Products that make you go out, out on adventures.

We chose to name the journey Norra (the north in Swedish) and it has been a direction that has made us pass many exciting places. But some people thought it was too crowded in that North direction and we have come to the conclusion that it is best to change our name. Besides that, we have realized that you miss a lot of things when you constantly look to the north. Now we let everyone else on that path to the north continue by themselves and we choose to look around instead.

Read more->

Ultra lightweight Backpack.

How come you have not made any backpacks yet?
Well let's start by saying we are about to change that! We are just a few steps away from the release of our backpack.

Read more->

Product development pinboard.

Insulation Jacket

Insulation Jacket

Prototype testing.
Winter 2024.
Read more.
Lightweight Wind Overshirt

Lightweight Wind Overshirt

Prototype testing.
Earliest fall 2024.
Read more.
Lightweight zip-off pants

Lightweight zip-off pants

Ideation.
Earliest spring/summer 2025.
Read more.
arrow Created with Sketch.
arrow Created with Sketch.

Stories.

Product development pinboard.

Product development pinboard.

As some of you whom have been following along for a while have seen, there are a few projects/products that we have initiated here in the blog.
Read more.
Back on track!

Back on track!

My name is Jacob and I started this journey a few years ago, if you scroll back in the blog you’ll find the first steps.
Read more.
Merino wool and wood fiber.

Wool and wood in perfect harmony.

As we are getting closer and closer to our next product launch, we want to give you some insight to the fabric that we will use for this sweater.
Read more.