Model in Ljung pants

Building the Kickstarter campaign.

During the past weeks we have been working on getting the Kickstarter campaign site and video ready.  Sharing the studio with a photographer sure helps and Johan at G40studio have been awesome.

Big thanks also to my wife Gabriella who has helped us with modeling. We have tried to get an as honest and straight forward look on the images as possible. And emphasizing on showing the hole person in a normal pose and not only showing the pants.

Camera in hand

We wanted a studio setup that would give an honest and true image of the product, but that still would give the images a really nice lighting. We also tried to get an as optimized studio set as possible to speed up the production and easily get the same lightning for upcoming products.

Steady cam

shooting commercial

The video shooting started out with getting a gimbal for more stable shots. Most of the video shooting was done by ourselves along with all the editing. This has by far been the most challenging part, both from a creative and making perspective. To try and move images, sound and at the same time convey a message is not easy. It has been many late nights and multiple days in the forest trying to get as close as possible to capture the mood we are after.

Even though this was really hard it also has been extremely fun and for every edit we did the video got a little bit better.


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