Fredrik lives in Gothenburg and has two children who are nine years old.
He has been working part-time as a photographer for three years focusing on photographing outdoor life and outdoor products.

“I have always been interested in nature and outdoor life, when I was eleven years old I became a member of the Swedish Outdoor association (Friluftsfrämjandet).
Friluftsfrämjandet and their youth activities has given me incredible much and made me comfortable in nature, something that I hope to be able to pass on to my children as well.”

For a few years, Fredrik has been running an Instagram account focused on outdoor life with the goal to motivate people to venture out into the woods and land.

What is outdoor life for you? I ask.
“For me, outdoor is a way to get away from work, everyday life and stress; a way to relax and unwind. It can be anything from a short walk in the forest where I live with coffee and a bonfire, to a planned trip in the mountains where you can experience beautiful nature and magical views.”

“I have quite a lot of wonderful memories from camps, mountain hikes and kayaking. When I was eleven, I got lost in the woods with a couple of friends. We had a bow, survival manual and knife. It was mid-October and our parents started to get worried at 7 pm. At about 3 am in the night, we were found by the police. It may not be the best outdoor memory, but it was the starting point for my outdoor interest. Our parents also realized that they could not prevent this situation to happen again, so we got enrolled in Friluftsfrämjandes youth group“, he continues.

Product tested: Ljung pants.

You can follow Fredrik on instagram @frilufts