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Design brief and fabrics.

The development of our second product, the t-shirt, is in full swing. A couple of days ago we blogged about what kind of t-shirt it would be and in which of our product categories it would fit.

As we want this to become your go-to t-shirt and work in all kinds of occasions, we want to keep the design expression as neutral as possible. From a feature point of view the main driver here will be the material and fit.

We have set the design brief to be like this:

Design brief

The most important input we got from you was to use wool and we have come down to two different options and they both contain merino wool to some degree. We also really think merino is a fantastic material, it has outstanding characteristics, soft on the skin, naturally resistant to odor, renewable and biodegradable.

We already have our own favourite, guess which one.

Fabric option one is a pure mulesingfree Merino wool fabric, it is a 150g/sqm weave. This would be a very fine merinofabric, soft and thin. A true ”one-material” fabric, organic and from a renewable source.

Option two is a merino and tencel fabric, it consists of 60% mulesingfree merino wool and 40% tencel. The tencel is a interesting fabric, it is a organic material made from cellulose. Usually from fast-growing trees. A biodegradable chemical is used to extract the fiber from the wood.

There are many environmental advantages of the tencel, for instance it uses way less water and land area compared to cotton and the trees are easier to protect from bugs which means less pesticides. This t-shirt would be biodegradable and made from renewable sources.

Trying to find the right balance between loose and tight fit will be key. Not too tight so that you can wear is comfortable as an everyday t-shirt but not too loose so that it can work good as a base layer if you are wearing multiple layers.

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