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Insulation Jacket

Insulation Jacket

Status: Prototyper testas.
Launch Date: Tidigast vinter 2024.
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Det är dags att introducera ytterligare ett lager i vårt sortiment! Det är en idé om ett system med två jackor som kan kombineras eller användas var för sig. Ett slags tvåstegssystem, en isoleringsdel och ett skal. Tanken är att arbeta från insidan och ut och börja med isoleringsjackan.
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Product development pinboard.

This is a product-pin that has been pinned to our development pinboard. Below you'll find all the updates that have been made in this project and make sure to sign up for the latest news and status.

Insulated jacket - UPDATE 2.

Insulation and fabric samples.

One of the very initial starting points for Norra was to share as much as possible and give you a window to whats going and it is finally time to share some more info on whats being worked on. It has really been too long since we posted anything on this project but it has been slowly cocking in the background and this lastest status.

As brief background on this project. It all started out as an idea two jackets, one insulation piece and one shell piece, both of which should work together and on their own. We have been focusing on the first piece, the insulation jacket.

Just like any of our product we want it to be extremely versatile both interms of functions both also from an aesthetic point of view. Essentially an insulation jacket that you feel comfortable wearing in any situation. All the functions and material properties for an active outdoor life but with a simple approach to design.

The exterior has its origin from Vide. The same classic design over the shoulders and chest which integrates really well with a zipped chest pocket. 

Illustration of insulation jacket.Illustration of insulation jacket.The design and features has been slightly adjusted since last time we showed sketches.  On the outside have we placed two zipped main pockets and one zipped chest pocket. We have tried to make all details in such a way that they can easily be repair if needed. For example the hood adjustment that is external and therefore much simpler to repair if anything should break. On the inside we find an adjustment in the hem, more details on this one and some of the other parts of the jacket as soon as the first sample arrives.

Primaloft insulation sample.

As always are we looking for the most responsible ways of working with materials and production and in this case will try to use as much of the same material as possible and make that out of as much recycled content as possible.

One of the worlds leading producers of insulation is Primaloft. They have been refining the technology of creating high-preforming insulation made from post-consumer polyester for years. They are also bluesign approved which is great! The plan is to use a 100g/sqm insulation padding made from 100% post-consumer recycled polyester.

Recycled polyester fabric.

For this project one could say that the insulation is equally important as the fabrics and the fabric that we are looking at are as well made from 100% recycled polyester and bluesign approved. The outer fabric has a matt finish and weaved with a small rip-stop givning it a tear strength of 9,8N in both the warp and weft direction while weighing in a 60g/sqm. The lining also be made from 100% recycled polyester and bluesign approved but in a slightly simpler plain weave. 

Next up is first prototype, stay tuned.

Insulation jacket - UPDATE 1.

Fabric samples.

It has been a few weeks since the last update and it is really about time to share some more information on the next project. During the past year we have been building up a set of extremely carefully designed outdoor products. Starting with pants followed by a Merino tee and a Polartec fleece. It is time to introduce another layer to our range! It is an idea of a system of two jackets that can be combined, or used on their own has slowly been growing. Kind of a two step system, an insulation piece and a shell. The idea is to work from the inside out and start with the insulation jacket.

Illustration of jacket.Illustration of jacket.Illustration of jacket.

We want to make an insulation jacket that is made from as much post consumer waste as possible. 100% recycled insulation, 100% recycled lining and shell fabric, 100% recycled thread, 100% recycled zippers.


Basically the worlds most recycled insulation jacket.


This should be an extremely multifunctional piece and it will be design for our "Outdoor Essential" category. This means that its functions will be suitable for any outdoor activity and the design will be so subtile that you are going to want to wear it every single day.


Brief design outlook:

The initial design layout is based on the hooded fleece that we also are working on. A benefit of using a synthetic insulation, is that all quilt stitching can be done on the inside of the jacket, resulting in a shell and exterior that is free from seams. This will give the jacket a very clean and timeless expression.

Also all seams in cuffs, hood and lower bottom is placed and constructed in a way that gives each edge an extremely clean look.


Brief function outlook:

- Helmet compatible hood.
- Soft touch fleece chin guard.
- Dual way zipper.
- Zipped hand pockets.
- Internal open large pockets.
- Soft touch fleece cuff and wrist guard.
- Bottom adjustments.


Brief pirce range outlook:

Our online price target is 1700-1900 SEK.
The retail competition price 2200-2900 SEK.


Stay tuned for more information soon!